What is SecuFarm?

SecuFarm is the world’s first smart & sustainable farming solution that provides a guaranteed income to the farmers.

Why SecuFarm?

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The Potential

Smart & sustainable farming techniques have the potential to enhance agricultural productivity for the farmers in India.
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The Reality

85% of India’s farmers are small or marginal landholders who do not have the financial wherewithal to invest in a smart & sustainable farming system.
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The Challenge

How can we make Smart Farming in India a viable proposition for the farmers?
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The Solution

By creating Smart Farms with a guaranteed income that protects the farmer’s investment in smart & sustainable farming technology. And that is exactly what SecuFarm is designed to offer!

Benefits of SecuFarm

Enhanced Yield

SecuFarm helps farmers enhance crop yield. Information is gathered using IoT Sensors (AWS, AIS, APM, & ASM), satellites & drones, and GPS-enabled smartphones. This information is processed using Big Data Analysis, Machine Learning, & Image Processing techniques to provide weather & disease alerts, farm advisory, and farm management inputs to the farmers through mobile application & SMS.

Guaranteed Income

SecuFarm helps the farmers ensure crop protection and secure a better yield. Should the farmers fall short of meeting the expected amount of yield, they are guaranteed a minimum farm income which aids in compensation payouts.

Sustainable Farming

SecuFarm helps farmers undertake sustainable farming, i.e., environment-friendly farming by providing guidance on how to optimally use water and agricultural chemicals.

How Farmers Experience SecuFarm

Farmer enrols with WRMS to create a SecuFarm.

Geo-tagged farms are analysed to offer the farmers income guarantee against a fee based on soil, water, & climatic conditions.

Farmer has to follow a smart and sustainable farming plan called the Package of Practices (PoP) which assures yield.

After yield assessment, the farmer is compensated if the yield is below the assured yield despite following the PoP.

WRMS monitors the on-ground situation using satellites & IoT and accordingly provides real-time assistance.

WRMS forecasts pest attacks, diseases, and weather risk to provide risk management inputs.

WRMS assists in selling the produce to modern trade who value sustainable farming practices and give a better price.

With a guaranteed income, farmers feel confident to invest in smart farming technology and get enhanced productivity.

Multi-Stakeholder Proposition

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Farmers Using SecuFarm

Agri-input Companies

Ability to charge premium and provide differentiated value proposition
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Insurance/ Reinsurance

Lower payouts
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Banks & NBFCs

Lower NPAs
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Organised Retail

Customised quality of produce or sustainably farmed produce or ethically farmed produce
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Central & State Governments

Ability to provide income security to farmers
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Society

Create voluntary environment markets and promote environmental sustainability & ethical farming

Key Features

  • WRMS’s on-ground team geo-tags the farms
  • Soil is analysed in privately-owned soil testing labs to identify the necessary nutrients that the soil lacks
  • Based on the market demand assessment, the best seed variety for higher market price is identified
  • Water hardness is measured and an optimal water demand is assessed
    • Satellites, drones, and IoT sensors are used to monitor the geo-tagged farms
    • Data captured is analysed using image processing and AI / ML to generate forecasts & alerts for weather, pests, and crop diseases
    • Timely alerts, farm advisory, crop stress status, & soil management protocols are shared on the SecuFarm mobile application & SMSs in vernacular languages
    • Farmers are provided access to machinery, i.e mechanized planters & harvesters for reducing time & improving efficiency
  • Automatic Weather Station (AWS): Helps in generating weather forecasts using grid-level data captured for the following parameters:
  • Air Temperature
  • Relative Humidity
  • Precipitation & Hailstorms
  • Wind Speed & Direction
  • Solar Radiation
  • Barometric Pressure
  • Evaporation
  • Soil Moisture
  • Automatic Pest Monitor (APM): Monitors all kind of pests and provides the pest density remotely by attracting the pest & capturing the images
  • Automatic Soil Moisture (ASM) sensor: Provides real-time analysis of the soil health – soil moisture, physical properties, structure, and nutrient contents of soil – of a particular area

Remote sensing technology helps to remotely monitor the crop health by capturing, storing, manipulating, analyzing, managing, and presenting spatial or geographic data related to:

  • Normalized Difference Vegetation Index (NDVI)
  • Normalized Difference Water Index (NDWI)

AI technology & deep learning is applied on historical data of weather, yield, etc to provide estimated values of present data wherever other sensors are unable to capture real-time data

  • Hotbeds of pests are identified using historical data of pesticide sales, pest outbreak, and conducive weather conditions
  • Wind-based migration of pests is tracked using AWSs
  • Electronic pest traps are deployed at the farms to capture the live pest data

Using a combination of IoT devices, farmers can use the water optimally, thus preventing water table depletion, soil erosion, and crop damage.

  • Automatic Weather Stations (AWSs) help in forecasting rainfall
  • Automatic Soil Moisture (ASM) sensors provide real-time soil moisture data
  • Automatic Irrigation Switches (AISs) help farmers to remotely control the irrigation pump
  • GPS-enabled live-tracking of spraying & harvesting pattern of the field and monitoring speed, flow-rate , & pressure
  • Dashboard for viewing reports to track the proper utilization of machines
  • Logistics Management System for market linkages using IoT and blockchain architecture
  • Traceability solutions using QR coding & blockchain architecture

Assistance in gradation, packaging, storing, logistics, and getting best market prices

Our Happy Clients

SecuFarm Success Stories

Background

Late Blight is a lethal potato disease. In 2006 PepsiCo contract farmers lost 60 % of their crops due to this bane. It was difficult to extend cover under existing Crop Insurance programs due to moral hazard.

What we did

  • Analyzed & found high correlations between location, humidity, and temperature.
  • Created an index to cover blight risk specific to the region
  • Installed weather stations to minimize basic risk; critical for extending this kind of cover

Impact

  • Successfully ran the project for 10+ years

  • Covered 10000+ potato farmers

  • Enabled risk-free investment of small & marginal farmers in smart technology

  • Demonstrated how insurance can be used by contract farming companies to sustain their farmer base

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